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RevoSurge, Inc. (“RevoSurge,” “we,” “us,” or “our”) operates a platform for digital advertising, including AdWave (a Demand-Side Platform or "DSP") and DataPulse (a Customer Data Platform or "CDP"), alongside any related tools, APIs, software, services, and support (collectively, the “Services”). This Privacy Policy (“Policy”) outlines how we collect, use, disclose, and protect personal data in connection with the use of our platform and Services.

By using our Services or visiting our website, you (“User,” “you,” or “your”) agree to the practices described in this Policy.

 

1. Definitions

For the purposes of this Policy:

“Services”: The advertising technology platform provided by RevoSurge, including AdWave (DSP for programmatic advertising) and DataPulse (CDP for data management, segmentation, and activation).

“End Users”: Individuals who interact with ads, pixels, or trackers served or processed through our Services.

“User Content”: Any data, content, or creative materials uploaded, submitted, or provided by users through our platform.

“Personal Data”: Any information that relates to an identified or identifiable individual.

“Device Identifiers”: Information such as cookies, IP addresses, mobile advertising IDs (e.g., IDFA, GAID), and other tracking identifiers.

 

2. Roles in Data Processing

RevoSurge may act as a data processor or data controller depending on the context:

Data Processor: RevoSurge processes personal data on behalf of clients (e.g., advertisers, publishers) under their instructions, for purposes such as delivering targeted ads or measuring ad performance.

Data Controller: In some cases, RevoSurge acts as a data controller when we process personal data for our own purposes, such as improving our Services, fraud prevention, or marketing our Services.

 

3. Information We Collect

RevoSurge collects personal data through various methods and sources, including through our DSP (AdWave) and CDP (DataPulse). We may collect the following types of data:

3.1 Device, App, and Browser Data

When you interact with our ads or services, we may collect the following device-related information:

Device type, model, operating system, and browser details

IP address and geographic location (e.g., country, region, city)

Device advertising IDs (e.g., IDFA, GAID)

Information about your network connection type (e.g., Wi-Fi, mobile data)

Browsing behavior such as pages visited, interactions with ads, and session information

3.2 User Content

User Content may include the data, creative materials, and targeting parameters you provide through our platform, including:

Advertisements, campaign creatives, targeting criteria (such as demographics and interests)

Analytics and tracking information (such as performance data on impressions, clicks, conversions)

3.3 End User Data (AdWave DSP)

We collect certain information about End Users interacting with the ads served via our platform, including:

Interaction data such as clicks, impressions, conversions, and session information

Device identifiers, such as mobile advertising IDs and cookies

Transactional data (e.g., purchase history or user behavior data) when provided by Clients

3.4 Client Data (DataPulse CDP)

If you use our DataPulse platform, we may process:

First-party customer data uploaded by Clients, such as email addresses, phone numbers (hashed), or other personally identifiable information

CRM and behavioral data (e.g., website visits, product views, transaction history)

Segmentation data for marketing campaigns or insights

 

4. How We Use Your Information

We use the information we collect for the following purposes:

Delivering and Optimizing Ads: Serve personalized and targeted ads based on your behavior or interests, improving campaign performance.

Analytics and Reporting: Provide Clients with insights and reports regarding their ad campaigns or data performance.

Fraud Prevention and Security: Detect and prevent invalid traffic (IVT), fraud, or any unauthorized access or activity within our platform.

Service Improvement: Enhance the platform features, functionalities, and AI-driven capabilities for optimization and personalization.

Marketing: We may use your information to send you updates or marketing materials related to RevoSurge Services, with your consent where required.

 

5. How We Share Your Information

We may share the information we collect in the following ways:

5.1 With Clients

Advertisers and Agencies: We share data with Clients (advertisers, agencies) to help them track campaign performance, optimize targeting, and improve ad relevance.

Publishers and SSPs: We share information with publishers to improve ad inventory optimization, track engagement, and prevent invalid traffic.

5.2 With Service Providers

We may share personal data with trusted service providers who assist us with:

Cloud infrastructure and hosting services

Data analytics and measurement tools

Fraud detection and security monitoring

Payment processing

These service providers are obligated to protect the personal data they receive and may only use it for purposes related to the services they provide.

5.3 Legal or Regulatory Disclosures

We may disclose personal data:

As required by law or regulation, including in response to lawful requests by government authorities or regulatory bodies.

To protect the rights, safety, or property of RevoSurge, our Clients, or End Users, or to enforce our Terms of Service.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction.

 

6. Data Security

We implement industry-standard security measures to protect personal data from unauthorized access, use, or disclosure, including encryption, access controls, and monitoring.

However, no security measures are completely foolproof, and we cannot guarantee the absolute security of data. You are responsible for maintaining the confidentiality of your account credentials.

 

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy. This includes:

For ad campaigns: until the campaign is completed or terminated, with a retention period of up to 12 months for reporting and auditing purposes.

For Client and End User data: we retain information as long as the Client uses our Services or until the data is deleted at the request of the Client.

After the retention period, we may delete or anonymize the data.

 

8. International Data Transfers

RevoSurge operates globally, and your personal data may be transferred to, stored, or processed in countries outside your jurisdiction, including the United States. These countries may have different data protection laws than your home country. We implement appropriate safeguards, such as Standard Contractual Clauses, to ensure that your data is protected when transferred internationally.

 

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right to Access: Request access to the personal data we hold about you.

Right to Rectify: Correct inaccurate or incomplete data.

Right to Erase: Request the deletion of your data, subject to certain exceptions.

Right to Restrict Processing: Limit how we process your data.

Right to Data Portability: Request that we transfer your data to another service provider.

Right to Object: Object to processing based on legitimate interests, including for direct marketing purposes.

To exercise these rights, please contact us using the details in the “Contact Us” section.

 

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on our website with an updated effective date. If the changes are significant, we will notify you by email or through other prominent notices. Your continued use of our Services after any such changes constitutes your acceptance of the revised Privacy Policy.

 

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

RevoSurge, Inc.

Email: legal@revosurge.com