Drop‑offs by channel/audience/creative
Attribution & cohort views
The Path to Active Participation
Discovery
Explore the ecosystem
Onboarding
Verification complete
First Funding
Fund the journey
Active Participation
Trade, stake and engage
Crypto Exchange: What Matters, Done Right
Capitalize on Market Momentum
Use market-momentum signals and algos to shift bids, budgets, and creatives at the moments to drive first fund, and first trade.
Guide, Don’t Just Push
Segment by lifecycle and product affinity; direct users to the right ads and landing flows that accelerate the path.
Growth with Guardrails
Execute at scale with consent, eligibility, and jurisdiction rules enforced by default. Consistent attribution ties outcomes to spend, and feedback loops refine targeting automatically.
Growth System for Crypto Exchanges
Drive sustainable volume with adaptive, AI-driven engagement.
Real-Time Journey Orchestration​​
Real‑time, signal‑driven engagement.
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Coordinate paid media and onsite prompts around listings, volatility, and user activity with built‑in consent, eligibility, and frequency controls.
Crypto‑Native Personalization​​​​
Deliver experiences at scale.​​
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Use intent, experience level, and portfolio signals to serve the right ads, landing flows, and product prompts—all powered by CDP profiles and DSP execution.
Performance-Driven Activation ​​
Guide users to first trade—safely, quickly.
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Use AI-optimized ad sequencing to guide users from discovery to first trade with personalized creatives. Test and refine offers across channels to drive qualified conversions.
Efficient Incentive Management​​
Maximize the impact of your promotions.
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Optimize fee rebates and offers based on predicted responsiveness and user quality, protecting margins while driving the next desired action.
Crypto‑Native Growth Engine
Lifecycle Growth, In Real Time
Move beyond expensive acquisition battles with prediction‑driven activation and AI‑optimized outreach across channels.
Improve User Activation
Increase the percentage of registered users who fund their accounts and become active traders.
Increase User Lifetime Value
Identify and nurture user segments that contribute the most to your trading volume and revenue.
Measure True Impact
Validate which marketing initiatives genuinely move net deposits and core goals.
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