Question 1

What is RevoSurge?

Accepted Answer

RevoSurge is a customer-led growth platform that unifies data (DataPulse CDP) and media activation (AdWave DSP) under an umbrella account shared by a single legal entity and multiple products.

Question 2

Which outcomes does RevoSurge optimize for?

Accepted Answer

Key lifecycle milestones such as sign‑up, first value action, reactivation, and revenue or LTV.

Question 3

What are the targeting options?

Accepted Answer

Target users with precision using geographic, demographic, and interest-based criteria. Our platform ensures your audiences are viable and effective before activation.

Question 4

Do I need both DataPulse and AdWave to start?

Accepted Answer

No. You can start with DataPulse (analytics, benchmarks, predictions, reports, audiences). Funding is required to run AdWave campaigns.

Question 5

How much control do I have over live campaigns?

Accepted Answer

You maintain strategic control with the right level of automation. Adjust budgets and creative assets as needed, while our AI handles real-time bid optimization to maximize performance within your guardrails.