Player Value Chain
Drop‑offs by channel/audience/creative
Single canvas coordination
Awareness
Ad impression
Acquisition
Attributed install
Activation
Registration/ FTD
Retention
Repeated deposit
LTV
Cohort value
iGaming: What Matters, Done Right
Focus on real outcomes
Concentrate on conversion, deposits, and ROAS—optimizing bids, targeting, and creatives to turn quality traffic into deposits and LTV.
Capture High‑Intent Moments
Use AI signals and industry benchmarks to identify surging intent and allocate spend to convert when the odds are best.
Retain Profitably
Predict churn risk and user quality, prioritize re‑acquisition of high‑value players, and protect margin with smarter pacing.
Win the Market Moments in iGaming
Find, convert, and optimize—from one platform
Customer Intelligence
Merge first‑party, media, and market data to reveal what changed, why, and how you stack up by channel, cohort, and lifecycle. Surface predictions and next best actions ready for activation.
Unified view
Vertical benchmarks
Dynamic Segments
Build AI profiles and segments by lifecycle, value, and product affinity. Apply segment‑level bids, budgets, and creatives; keep segments in sync automatically; and push directly to campaigns.
AI profiles
Campaign activation
User Acquisition
Combine broad reach with first‑party signals to target high‑quality inventory and moments. Frequent predictions for conversion/FTD and user quality guide bidding, pacing, and AI-powered creative optimization to maximize ROAS.
Broad reach
Conversion prediction
Measurement & Optimization
Use consistent attribution to measure true lift, industry benchmark, and feed conversion/path signals back into targeting, bids, and budgets—improving results while honoring consent and frequency controls.
Consistent attribution
Closed‑loop learning
Proof of Performance | Backed by Customers
Independent lift, benchmarked outcomes, and real stories from iGaming operators winning the market.
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See What "Good" Looks Like
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Increase Player LTV by focusing acquisition and retention efforts on the most valuable segments.
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Lower cost by understanding which channels deliver depositing players.
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Improve marketing efficiency by reducing wasted spend and coordinating efforts across teams.
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